As Microsoft explains their tag in their FAQ, "Microsoft Tag connects real life with the digital world. Microsoft Tags are small, colorful codes that can be printed, stuck, or displayed just about anywhere. When you snap a Tag with the camera on your internet-enabled phone, additional information or experiences are automatically opened on your phone. There is no fumbling with URLs or texting short codes. Microsoft Tags can make product packages, posters, print-based ads, magazine articles, exhibit signage, billboards, storefronts, business card, or just about anything else, interactive. "©
This code generates the contact information for Small b Systems.
The entity that publishes the tag signs up for an account with Microsoft at http://tag.microsoft.com/SignIn.aspx?lc=1033. There is no charge to sign up. Visit Microsoft's web site http://www.microsoft.com/tag/webhelp/mibp.htm for more information on managing your tags.
The second part of the systems is the FREE application that run on a cell phone. You can download it at http://www.microsoft.com/tag/content/download/ from your computer or http://gettag.mobi from your cell phone. Once you have installed this application, open it and follow the on screen instructions to read the data from the above tag.
This tag system is far more useful than the other 2D barcode readers for cell phones for three reasons:
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The tag links to a Microsoft Server where the data is stored for this tag. The data can be almost any text.
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Microsoft provdies the tag owner with many useful reports on tag's data retrieval.
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The tag to data conversion is far more forgiving that other systems we tried.
